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Talent Agency Gushcloud Forms New Gen Z Division, Signs 7 TikTok, YouTube, And Instagram Creators

Updated: Mar 25

Influencer talent agency Gushcloud, which reps more than 12,000 creators out of offices in 10 countries, has added a new Gen Z division that will specifically support young digital content creators. In kicking off the division, Gushcloud has signed seven new Gen Z creators who together have more than 10.9 million followers.


Chief talent officer Kenn Henman tells Tubefilter the division will operate out of Gushcloud’s Los Angeles and Seattle offices, and currently comprises a team of four managers led by Tracy Willis, the company’s VP of digital talent. He adds that the division will primarily focus on opportunities with TikTok, whereas the rest of Gushcloud focuses on YouTube and Instagram.


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Gushcloud International is a global Talent Agency Group, focused on Marketing and Entertainment. We connect audiences and brands to influencers and content creators through representation and management, brand strategy, marketing and activation services, media production, sales and distribution, licensing and co-creating significant IP in the content, and media and event spaces.

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